Wednesday, May 14, 2008
Moldy Peach Dog Biscuits
Music artists lending their voices or songs to television commercials is as old as Madonna, and to be honest I don't even consider it "selling out." Really, was Aerosmith's aural offerings over the past two decades ever so sacred that a partnership with Dodge changed the band's already fledging rocker reputation?
So when I saw the new commercial for Atlantis resorts, set to "Anyone Else But You" by the indie twosome Moldy Peaches—better known as the song that Ellen Page and Michael Cerra cover at the end of the movie Juno—I thought it was problematic for other another reason, and that is cognitive psychology.
Flashback back to PSYCH 101. Cognitive psychology is a school of thought that emphasizes a patient's mental processes—the same paradigm that harbors Pavlovian theory. And much like Pavlov and his salivating canines, this commercial makes me think of bastard children and awkward teen sex, not giggling frivolously in a one-piece under a poolside cabana. But hey, that's just me.
**and Nick, I know this is probably a complete perversion of cognitive psych and Pavlov and those mangy, blessed mutts. I look forward to the inevitable earful.
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2 comments:
Actually, my first thought on reading that whole cognitive psychology paragraph was 'Hey, close enough, as far as I understand it.' Of course, my cog. psych prof would have unleashed something about how cognitive psychology is ultimately a study of the neuro-biological basis behind ingrained and learned perception and behavior, but she also mixed in about seven packets of sugar with her coffee every morning, so I'm not sure how much consideration she should be afforded outside the Ivory Tower.
Forgive me if I'm wrong, but I do strongly believe that the resort featured in this particular advertisement (pronounced AD-VERt-iz-MENT) is the very same "Mexican Shark Slide" resort that Nick and I were so entranced by. "Mexican Shark Slide", Nuff said.
HG
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