Moldy Peach Dog Biscuits

Music artists lending their voices or songs to television commercials is as old as Madonna, and to be honest I don't even consider it "selling out." Really, was Aerosmith's aural offerings over the past two decades ever so sacred that a partnership with Dodge changed the band's already fledging rocker reputation?

So when I saw the new commercial for Atlantis resorts, set to "Anyone Else But You" by the indie twosome Moldy Peaches—better known as the song that Ellen Page and Michael Cerra cover at the end of the movie Juno—I thought it was problematic for other another reason, and that is cognitive psychology.

Flashback back to PSYCH 101. Cognitive psychology is a school of thought that emphasizes a patient's mental processes—the same paradigm that harbors Pavlovian theory. And much like Pavlov and his salivating canines, this commercial makes me think of bastard children and awkward teen sex, not giggling frivolously in a one-piece under a poolside cabana. But hey, that's just me.

**and Nick, I know this is probably a complete perversion of cognitive psych and Pavlov and those mangy, blessed mutts. I look forward to the inevitable earful.