Happily Ever ad campaign

First it was a postcard in my mailbox (pictured top), then it was on the back cover of Us Weekly (pictured bottom). Today, it was looming over my head on one of those Godzilla-sized (or would Cloverfield be more "now?") billboards at the intersection of Broadway and Lafayette in Manhattan. I feel as if I have been roofied then coaxed into some Equinox Gym orgy.


Printing a full-page ad is upwards of $200,000. Compound that with the price of producing the images, constructing a direct mail campaign and renting the prime-spot billboard, and you have what I assume is one of the most massive advertising endeavors of 2008.